Westfield London has officially opened its doors to The Trending Store – the UK’s first ever, AI-powered fashion boutique of the future in partnership with Save The Children. The store will be open from the until 7th July, stocking fashion-forward looks based on what’s trending across social media in real time.
The concept store will stock 100 trending items for visitors to browse and shop, including a Trend of the Day which will be ever-changing based on data findings and key cultural moments, with all proceeds going to Save the Children, who are celebrating their 100th anniversary.
Unibail-Rodamco-Westfield has partnered with AI trend experts NextAtlas to create the store. Via the power of machine learning, NextAtlas is able to predict the biggest breaking trends before they happen by monitoring over 3bn data points from over 400,000 ‘trend innovators’ globally by analysing both visual and text content from social media sources.
This trend data is then fed into a team of stylists, who will be sourcing items on demand from retailers in Westfield London including Topshop, Reiss, Whistles, Lindex and Stuart Weitzman to house within the futuristic Trending Store space. Each of the trends will be presented through mood boards and insights on Ultra HD screens provided by LG.
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