25 years after Wagamama opened their first branch, which led to a change in the way that Britain consumes food, Wagamama has announced a collaboration with iconic fashion designer Michiko Koshino. The partnership which sees Michiko unveil her own take on the Wagamama uniform as part of Wagamama’s Noodle Lab which will see a number cross-disciplinary collaborations throughout 2019.
Designer Michiko Koshino, says: “I am so happy about this collaboration with Wagamama, it was an honor to design the uniforms for such an iconic restaurant in London. I am a firm believer in the synergy between food and fashion and this collaboration’s success is proof of that, the perfect fusion of our Japanese cultures.”
Ollie Payne, Head of Brand at Wagamama, added: “We were overwhelmed that Michiko Koshino wanted to create the new uniform for our noodle lab restaurant. We really wanted to create something that was a nod towards our Japanese heritage yet forward thinking and innovative. We couldn’t think of anyone better than Michiko to achieve that.”
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