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Jil Sander Travels to [Scotland] for Fall/Winter 2019 Campaign

Jil Sander unveiled the Winter 2019 campaign with a travel direction shot by Nigel Shafran on a road trip to Scotland.

A road trip. Arbroath, Loch Earn. The names of the places in Scotland, where Lucie and Luke Meier invited photographer Nigel Shafran to portray their latest Fall/​Winter 2019 collections, are landscapes in themselves. The power of the environments, the backdrop of the rapidly changing sky, the soft, diffused light. Scotland has a certain delicate aspect, and yet simultaneously an overwhelming power. It is a place to be surrounded by the rhythms between the sea, the fields, the roads, and the buildings, where nature and humans merge in such a distinctive way. No matter how far, Scotland is familiar, an archetype.

The intention of the campaign was to capture the feeling and emotion of the collections in intimate and grandiose environments, but in a spontaneous and natural way. Traveling together for several days provided time for the right moments to present themselves. Nigel Shafran’s images are portraits of people and places echoing each other. ​I know what I don’t want to do, but I am not always certain of what I do want to do until I see it”, he says. ​There are more infinite possibilities working like this…it makes it more open to different pictures and ideas.” As Lucie and Luke Meier remark, ​We are pleased that these images show both a strength and a vulnerability.

The collections were intentionally protective and strong, but have a delicacy that is equally important. Nigel’s images have a depth and resonance, and convey the emotion and feeling we intended.”

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