EDITION Hotels, The luxury hotel brand (a partnership between Ian Schrager and Marriott International) is introducing a new initiative to omit single-use plastic from the hotel industry.
The initiative – “Stay Plastic Free” – was developed by Ben Pundole (Vice President of Brand Experiences) will see all EDITION hotels to be 90% single use plastic free by the end of Q1 2018 – with the intention of being 100% single use plastic free by the end of Q1 2019. The campaign has been inspired by the recent anti-plastic activism in the UK, spurred in part by Sir David Attenborough’s widely-viewed Blue Planet series.
Moreover, the initiative strives to onboard others both within the hospitality industry and outside of to commit to removing plastic from everyday use – and provides the tools and resources to help them do so. The initiative that will inspire hotels and hoteliers worldwide to use alternatives to single-use plastic. Stay Plastic Free will provide a library of plastic alternative vendors and contacts for everything from plastic free mini bar items, coffee cups, straws, water bottles, bathroom amenities and food containers.
Working alongside both The Lonely Whale Project, fronted by actor Adrien Grenier, and Project Zero, led by Tyrone Wood and James Jagger, Stay Plastic Free has enlisted serious support from both oceans charities and the scientists behind them. The program has also enlisted support from industry authorities including Randy Gerber, Alan Faena and Andre Balazs as advocates.
While environmental campaigners have warned about the unsustainable nature of single-use plastic for years, Pundole believes the current momentum around plastic feels different. Far from being seen as a frugal or inconvenient decision, Pundole commented that ditching plastic is now seamlessly aligned with the new definition of luxury that EDITION’s guests expect.
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