‘180 The Strand’ is an iconic Brutalist building currently undergoing a transformation into a creative hub for people and progress. It aims to foster and connect creatives, entrepreneurs, dynamic thinkers and cultural explorers by integrating the creation, display, learning and social functions of culture throughout its spaces.
Having launched in Spring 2016, 180 The Strand is now home to The Store X and a mix of creative companies including Dazed Media Group, IMG, The Vinyl Factory, Charcoal Blue, The Spaces and Fact magazine.
Designed by architect Sir Frederick Gibberd in the 1970s, the Modernist building is made from Portland stone and occupies three and a half acres that stretch down to the river Thames. Alongside ‘180 The Strand’ has showcased works by some of the biggest names in the art and fashion worlds, including Ai Weiwei and Virgil Abloh, who were commissioned to create a wallpaper frieze and an interactive nightclub installation, respectively.
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