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will.i.am unveils new Campaign for “BUTTONS” Bluetooth earphones

Words by Marvin Maddix


i.am+  unveiled its BUTTONS premium Bluetooth earphones.  The wireless earphones – available in 4 colour ways, from grey, black, gold and silver is the brainchild of artist and entrepreneur, will.i.am. With help from the brand ambassadors and investors including Kendall Jenner, Shaun Ross and Naomi Campbell the team present its launch campaign.

Design-conscious and fashion-forward, i.am+ BUTTONS Bluetooth wireless earphones deliver high design without compromising high technology, inspired by the iconic shape of vinyl records, BUTTONS’ signature circular design is crafted from machined metal, paired with woven fabric cord, and fitted with magnetic discs that clasp around the neck.

BUTTONS bring together optimised sound, enhanced clarity, and elevated style. With a 30-foot Bluetooth range and built-in remote and microphone, BUTTONS deliver superior sound, deep bass, and continuous access to music and content.


Available now for £170 from Here.

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