New Creative Director Yuni Ahn unveiled the debut first campaign under their Helm @ Maison Kitsuné inspired by the ’90s golden age of House music.
Set in Zuma Beach, California, the Maison Kitsuné Winter 2019/20 campaign documents the everyday life of a group of youths living in a coastal town. Presented as a series of black-and-white and chromatic shots, the footage chronicles ordinary scenes, capturing idiosyncratic, youthful energy at its best. In-the-moment, the result is intimate, grounded in reality, with a focus on the power of movement.
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