pam pam, the first sneaker store in the UK to specialise in a women’s only selection of top tier, premium footwear unveils the preview to their new Spring 2019 campaign in an Exclusive for FGUK Magazine.
To celebrate the release of Nike’s brand new silhouette, the P-6000. Women’s only sneaker store, pam pam, have teamed up with BEYONDXY Creative Studio to produce a campaign that pays homage to the models that inspired it.
Designs for the P-6000 draws inspiration from the Nike Pegasus 25 and Nike Pegasus 2006, both running sneakers of past. With a similar look and feel to turn of the century running footwear, the P-6000 has been designed for lifestyle wear – built to bring a retro aesthetic to the streets. To pay tribute to the P-6000’s strong Pegasus links, pam pam’s campaign draws inspiration from the winged, majestic creature of myth to create a modern take with a beautiful, colourway matching horse and ethereal beauty, model Nicole Joseph.
Shot by Simon Cecere with exclusive additional stills by Naomi Wong. The shoot highlights the strength and beauty of the P-6000.
The new sneaker is available via pam pam‘s online store and location @ 129 Bethnal Green Rd, London E2 7DG May 9th.
Production Agency: @beyondxystore
Styling | Production : @marvinmaddix | @tommiegram_
Model: @nicole7jo @models1
Hair Stylist: @ryonarushima
Ph Assist. @andre_c
Assistants: @kimlerona, @elispoppins
Concept thanks to pam pam
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