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What We Wear Fall/Winter 2018

Tinie Tempah presented their third season of What We Wear during London Fashion Week Men’s AW18.

The initial influence of the AW18 collection derives from collective visual-data formed by the everyday man, dressed for the intention of the duties they hold to society; the DLR operator, the construction worker, the engineer, window cleaner or the street dealer. Structured and defined uniform act as body-armor to conceal and protect the inner being whilst they go about their daily jobs.

This season tapped into the mindset of the modern-day, minimalistic man that comfortably sits under the radar, camouflaged with khaki, grey, navy, and black against hints of neon orange and reflective strips. These highlights carefully positioned for when the wearer needs to be seen. Technical fabrics including cargo, nylon and coated cotton, juxtaposed with soft knits are used to complete the collection, paying homage to those wearing their required uniform every single day, in the working world.


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