Versus Versace unveiled their Spring/Summer 2018 advertising campaign, Shot by Ben Stills.
Called “Sub Versus 2”, this is follow-on from the “Sub Versus” campaign of FW17 and is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community, who are found claiming it at the skate park, the beach or the boardwalk.
This is a cast that reaffirms the rise of personality and anti-conformity through a road trip – where individuality is beautiful, and inclusivity is everything. Never doubting their style, the cast posts up at the spots in LA where there’s no such thing as judgment and racism, and there is no norm. Just fun vibes and the freedom to be part of the chaos.
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