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Umbro’s ‘Unforgotten’ Collection

Umbro unveiled their 2018 offering in the form of a capsule collection entitled ‘Unforgotten’. Inspired by a long-lost 1966 World Cup story about Russia that’s never been told – until now. With Russia hosting this year’s World Cup, Umbro felt compelled to tell it.

This collection marks the sweet spot where retro sportswear meets Russian streetwear. The campaign was created by Russian photographer, Olya Ivanova, who shot the collection in the Eduard Streltsov Stadium, once the home of FC Torpedo Moscow.



Photographer: Olya Ivanova

Stylist: Elena Galybina

Videographer: Sergey Kostromin

Models: Lumpen Agency

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