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TWELVEPIECES “ROOTS”

Danish brand TWELVEPIECES unveiled their new seasonal offering in the forms of a Campaign titled “Roots”. The limited collection contains storytelling pieces about the cultural heritage of the brand designer, Amir Hassan, and his childhood in Cairo, Egypt.

The collection carries the Arabic calligraphy with words like freedom, brotherhood etc. like ‘The Spring’ but unlike the rebellious values from our first collection, ‘Roots’ also represents a more peaceful and beautiful side of Egypt, mainly inspired from the childhood of Amir Hassan when he was visiting his family for 2 months every year up until the revolution started in 2011.

Featuring oversize pieces, from tee´s, hoodie, pants, skirt and different bomber jackets & coats – the collection also features a range of different headpieces and accessories – with prices ranging from £80 to £700, Every piece is a cut & sew and made with exclusive materials like 100 % silk, cotton blends, nylon and genuine leather.

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