The students from Fashion & Design School Istituto Marangoni London were recently involved in an exciting project with iconic British brand Ted Baker, who celebrates their 30th-year anniversary with its first-ever advertising campaign.
The campaign will appear through Ted’s very British lens, running on the sides of buses, taxis and in underground stations across London, as well as in a number of British print magazines, online, and across social media. The multichannel nature of the campaign underlines Ted’s belief in the power of multichannel retail. His customers enjoy Ted’s online shopping experiences as much as they do visiting his stores, and Ted is always looking for way to bring these two worlds closer together; humanising the online shopping process and infusing it with his personality, as well as ensuring that his stores are at the forefront of digital technology.
Ray Kelvin CBE, The Closest Man to Ted says: “Ted’s never taken the expected route in the last 30 years, and nothing’s going to change that for the next 30 years – and beyond! He’s always trying to surprise and delight his customers, caring deeply for them with one hand, and constantly provoking them with the other, and he believes this campaign does exactly that, blending modern photography with his mischievous sense of humor. Ted knows the world is changing, and he’s evolving with it, but he’s never going to lose sight of doing things his own way. Here’s to the future!”
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