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Salone del Mobile 2017 preview

Words by Marvin Maddix


Passeggiata’ by Airbnb

The global rental titans are set to present an Airbnb experience of Milan – a series of art and design events curated by Martina Mondadori in little-explored sites across Milan, as well as an installation at the 15th century Casa degli Atellani. Therein, Fabrica creative director Sam Baron will lead a trip to his favourite dried fruit store and Elinor Portnoy and Marcantonio Brandolini d’Adda will be discussing glass craft; while JJ Martin will be hosting a tour of her La Double J boutique (and a delve into mid-to-late 20th century jewellery design).

4-7 April; Casa degli Atellani, Corso Magenta 65;


Louis Vuitton’s ‘Objets Nomades’

For the past five years Louis Vuitton has explored creative travel objects with its ongoing ‘Objets Nomades’ project. Unveiled in Milan during Salone del Mobile, the latest collection in the series includes a playful sofa by the Campana brothers, the shape of which is inspired by clouds and Botticelli’s shell for his Venus, and India Mahdavi’s side-table, inspired by talismans and created using marquetry techniques.

4 -9 April; Palazzo Bocconi, 48 Corso Venezia;


Tom Dixon’s Multiplex

The British designer is going bigger and better with his creative retail concept Multiplex. This year’s iteration is divided into three sections inside the cinema and gallery Teatro Manzoni. The gallery space is set to show off Dixon’s glittering new designs while also factoring pop-ups including a chandelier store, a haberdashery and a sculptural installation by Arik Levy and surface brand Compac. Other highlights include a film festival launched in collaboration with IKEA.

4–9 April; Teatro Mazoni, Via Manzoni 42;

‘Ladies & Gentlemen’ at 5vie’

For the second time, PS and the Roman gallery Secondome are joing forces on Salone’s ‘Ladies & Gentlemen’ exhibition. Located within an old Milanese mansion, this year’s curation is all about experimentation, with highlights from Lara Bohinc, Botteganove (the brand launched last year) and a Diesel Living pop-up home also sharing the space. The show takes place in the 5Vie district alongside exhibits from the likes of Sabine Marcelis and Matteo Cibic.

4–9 April; via Cesare Correnti 14;

Loewe’s house

This is the third time Spanish brand Loewe has taken on the Milanese fair. For 2017, it is embracing craft more than ever, with a new exhibition of furniture, textiles and ceramics titled ‘Loewe: This is Home’. The selection includes oak pieces designed in Yorkshire, Spanish ceramics and fabric spun in eclectic forms. The display is set to be creative director Jonathan Anderson’s ultimate collage of Loewe’s artisan culture.

4–9 April; Via Montenapoleone, 21;


Creative entrepreneur Dino Gavina’s legacy is brought back to life by fellow Bologna resident Gherardo Tonelli. Tonelli is launching the Paradisoterrestre brand (originally a collection produced under the Simon Gavina aegis), with reissues of pieces by Mariyo Yagi and Kazuhide Takahama, as well as designs which Gavina developed as tributes to artists Man Ray and Giacomo Balla. The new company is also unveiling a debut collection by French designer Pierre Gonalons.

4–9 April, Jato Showroom, Via Giuseppe Sirtori 32;


Paul Cocksedge x Friedman Benda

Paul Cocksedge reveals the creative and emotional reaction to getting evicted from his London studio at Salone this year. Rekindling his longtime partnership with New York gallery Friedman Benda, they are presenting a collection of tables and shelves made from cylinders dug out of the studio’s floor. The concept for the collection was created in collaboration with Beatrice Trussardi, part of the eponymous fashion family and a supporter of creative projects. With the help of Trussardi, the body of work will be displayed in Milan’s Palazzo Bocconi-Rizzoli-Carraro, a 17th century building which, like Cocksedge’s studio, is undergoing a serious overhaul.

4–9 April; Fondazione Luigi Rovati, Corso Venezia 52;

CHARGE Cafe by Todd Bracher

Anxious about the Salone slog? Fear not, there will be an opportunity to recharge and reboot at Todd Bracher’s organic cafe, right in the heart of Brera. Created in collaboration with Humanscale, the green space is set to include charging stations with built-in biological lighting, an air-purifying wall and Bracher’s latest designs for the ergonomic brand, while providing an ‘urban oasis’ atmosphere, complete with a cafe serving green shots.

4–9 April; Via Solferino 18;

‘Screenshot’ by Dedar

First revealed by Wallpaper* in London last month, Dedar’s ‘Screenshot’ exhibition is now being transported to Milan’s Palazzo Serbelloni. Looking to mark 40 years producing head-turning textiles, Dedar brought together the designer Martino Gamper and photographer Brigitte Niedermair, long-time friends but never collaborators. A slow-loading Google search led the pair to hidden patterns, an accidental index of artists and their favourite colours. Dedar fixed these patterns on remarkable fabrics and Gamper gave them form and volume. The results are a fitting tribute to a history of innovation, hand-craft and a commitment to the creative spirit. And, more than anything, proof that there’s power in a union.

6–7 April; Gallerie Sotheby’s, Palazzo Serbelloni, Corso Venezia 16;

Norway’s contemporary design and craft

Norway’s latest crop of hot designers and craftsmen returns to Ventura Lambrate. This year, interior designer and architect Katrin Greiling curated the selection while Norwegian-Italian studio Kråkvik & D’Orazio was responsible for the exhibition’s design, given the theme of ‘Everything is connected’. The roster of talent will include Vera & Kyte, Andreas Bergsaker and Sara Polmar.

4–9 April; Via Ventura 6;

IKEA festival

The Swedish stalwart will be bringing a buzz to Lambrate this year with its inaugural festival. Housed within a warehouse in the district, the jam-packed schedule includes interactive workshops, installations and live music. The brand are also using the opportunity to showcase its new design collaborations, like the ‘Delaktig’ project with Tom Dixon.

4–9 April; Officina Ventura, Via Privata Giovanni Ventura 14;


WallpaperSTORE* x Analogia Project

Visitors will have the pleasure of being invited to the WallpaperSTORE* apartment this year; a living set up of products from the creative marketplace hosted in the Mario Bellini-designed office tower. Inside, a specially commissioned installation by design studio Analogia Project will play with the natural light by draping brass from the ceiling. The location will also play host to La Double J’s collaboration with Bitossi Home and Mascioni, a collection of tableware titled ‘Milanese Housewives.’

4–9 April; Piazza Arcole 4;

Pictured: a render of ‘Golden Forest’ by Analogia Project

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