For their Winter ’19 collection, Represent explore iconic British eras in fashion from a contemporary viewpoint, updating heritage classics with modern silhouettes and materials, all presented in the forms of a lookbook.
Influenced by Represent founders George and Mike Heaton’s carefully curated personal wardrobes, the new offering combines the brother’s evolving tastes and their journey in creating the brand. Each piece reflecting a moment in their youth updated with the lessons learned from adulthood.
British architectural elements such as statue graphics receive an animated update; shapes are stretched and contorted to reference the modern age of changing beliefs and upheaval in current British society. Confusion and division have been a primary source of inspiration stemming from the UK’s current relationship with the European Union and the unknown future to the British way of life the brothers have grown up to know.
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