Following the release of the debut collaboration between Reebok and Cottweiler during the January 2017 edition of Pitti Uomo, Reebok continues to evolve its partnership with the award-winning NEWGEN designers for SS18. Teaming up again to curate a kinetic capsule collection inspired by sports aftercare, the dynamic range directly references the global fitness brand’s ethos of combining the mental, social and physical to Be More Human.
The SS18 collection fuses Reebok’s longstanding heritage in fitness with Cottweiler’s visionary take on contemporary menswear. The collection of lightweight hoodies, track pants, t-shirts, shorts and a poncho has been created using elemental tones in the sand, rich volcanic hues, and deep lava, and takes inspiration from the desert marathon ‘Marathon Des Sables’, known for being the toughest foot race on Earth.
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