“Well and Well-Dressed” – a fashion and wellness campaign from Mobilizing Our Brothers Initiative [MOBI] in collaboration with Dutch fashion brand, Scotch & Soda, encourages queer communities of color to consider holistic health as a lifestyle choice to combat their stressors and adversities while looking and feeling great in the process.
MOBI and Scotch & Soda’s “Well and Well-Dressed” campaign serves as a call to action to dedicate as much time to your inner wellbeing as your outer appearance. The team tapped nine LGBTQ+ influencers to lead the charge as models for the campaign. To look their best, Scotch & Soda outfitted each influencer in a full look from their latest in-store collection to match their personal style regardless of gender norms.
Follow us on: