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pam pam presents Pro-female campaign in support of Nike P-6000

To celebrate the release of Nike’s brand new silhouette, the P-6000. Women’s only sneaker store, pam pam, have teamed up with BEYONDXY Creative Studio to produce a campaign that pays homage to the models that inspired it.

Designs for the P-6000 draws inspiration from the Nike Pegasus 25 and Nike Pegasus 2006, both running sneakers of past. With a similar look and feel to turn of the century running footwear, the P-6000 has been designed for lifestyle wear – built to bring a retro aesthetic to the streets. To pay tribute to the P-6000’s strong Pegasus links, pam pam’s campaign draws inspiration from the winged, majestic creature of myth to create a modern take with a beautiful, colourway matching horse and ethereal beauty, model Nicole Joseph.

WATCH THE FULL VIDEO VIA OUR IGTV NOW. 

Shot by Simon Cecere, The new sneaker is available now via pam pam‘s online store and the location @  129 Bethnal Green Rd, London E2 7DG. 

Credits: 

Production Agency: @beyondxystorePh&Director: @SimoncecereStyling | Production : @marvinmaddix  | @tommiegram_ Model: @nicole7jo @models1MUA: @stefan_jemeelHair Stylist: @ryonarushimaPh Assist. @andre_c Assistants: @kimlerona, @elispoppins 

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