To celebrate the release of Nike’s brand new silhouette, the P-6000. Women’s only sneaker store, pam pam, have teamed up with BEYONDXY Creative Studio to produce a campaign that pays homage to the models that inspired it.
Designs for the P-6000 draws inspiration from the Nike Pegasus 25 and Nike Pegasus 2006, both running sneakers of past. With a similar look and feel to turn of the century running footwear, the P-6000 has been designed for lifestyle wear – built to bring a retro aesthetic to the streets. To pay tribute to the P-6000’s strong Pegasus links, pam pam’s campaign draws inspiration from the winged, majestic creature of myth to create a modern take with a beautiful, colourway matching horse and ethereal beauty, model Nicole Joseph.
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Shot by Simon Cecere, The new sneaker is available now via pam pam‘s online store and the location @ 129 Bethnal Green Rd, London E2 7DG.
Production Agency: @beyondxystorePh&Director: @SimoncecereStyling | Production : @marvinmaddix | @tommiegram_ Model: @nicole7jo @models1MUA: @stefan_jemeelHair Stylist: @ryonarushimaPh Assist. @andre_c Assistants: @kimlerona, @elispoppins
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