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ONES TO WATCH presented at Fashion Scouts London

Fashion Scout, the international showcase for fashion pioneers, unveiled the four winners of The Ones to Watch Award for London Fashion Week AW18; Maddie Williams, i-am-chen, Susan Fang and Kristel Kuslapuu.

Selected from a long list of emerging designers, the Ones To Watch winners receive the opportunity to showcase during London Fashion Week. Fashion Scout’s Ones To Watch provides a unique platform for the brightest new designers, with many going on to become established labels in the international fashion industry.



Hong Kong-based designer ZHI Chen is behind knitwear label i-am-Chen, now in its third season. i-am-Chen strives to bring the fun and light-hearted spirit to people who embrace an eternal sense of childish playfulness. Focusing exclusively on knitting, i-am-Chen aims to challenge the definition of knitting by creating garments made by advanced machines with new techniques, using unconventional yarns. By playing with different machines and yarns, Chen creates unique garments full of eye-catching shapes and bold yet wearable colour combinations.




A graduate of Edinburgh College of Art, British designer Maddie Williams presented her eco award-winning graduate collection in June 2017 at Graduate Fashion Week scooping the Catwalk Textiles Award and Dame Vivienne Westwood Ethical Internship Prize. Through her work, she shows that ‘eco’ fashion can still be exciting and avant-garde, aiming to dispel the assumptions of it having to be minimal. Her work plays with silhouette and texture and crossing the boundaries between fashion, costume and fine art.




Three years out of university, Susan Fang has continued to develop her eponymous label whilst working under major design houses. Her brand presents original alternatives to the usual garment, exploring the interaction of the body with clothing, through the exploration of new colour dimensions and fresh silhouettes. Her 2015 Central Saint Martins graduate collection was widely applauded by the press and was featured in Dazed, Dezeen and The Evening Standard.

Her new AIRWAVE AW18 collection will present an entirely new air-weave technique that allows the fabric itself to float between the two and three dimensional. 

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