Neith Nyer‘s creative director Francisco Terra unveiled its Spring/Summer 2018 Campaign Photographed by Nicolas Coulomb & Florence Tétier, styled by Georgia Pendlebury.
Neith Nyer’s SS18 campaign invites to deal with the idea of absence. It reflects the collection that was built around the figure of a girl who is ill and meant to be lost.
Unlike the commonly accepted fashion imagery, the campaign doesn’t obviously showcase the clothing. When watching the pictures, one could see them at first as abstract paintings. There’s some enigmatic aspect that needs to be unveiled to then discover the details of a body part, a fabric or a print.
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