Neige unveiled their Autumnal offering in the forms of a lookbook shot by Adrian Jaszczak and styled by Adrian Jaszczak. Scenography by Ewa Chodzicka.
“Computer Dreams is a collection referring to the aesthetics of the very first console games, made at near the end of the XX century. The time, that gave birth to their popularity on the west as well as the east was a time of dreams of new technologies. These disparities inspired a brand of polish roots to merge classic postcommunist fashion with colourful graphics – pictures symbolising a better life. The benchmark for the brand were young people, which despite the limitations of those times had the strength and ambition to create a new identity for the generation.The collection focuses mainly on a sports style, often oversized, which comes out good even with a more elegant look. The colour palette is limited, in exchange for more focus on the details, which overcome the minimalistic character. The fabric range is quite broad, from denim, up to Italian wool.”
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