“Future-Positive”, is the new Spring/Summer 2019 campaign by Napapijri shot in Los Angeles. Napapijri’s opted for an inclusive approach, expressed through the casting of diverse and expressive models, while the story carefully mixes adventure, friendship, and romance following the cast as they initiate a new member to the Napapijri Tribe.
The campaign will support the launch of the brand’s Spring/Summer 19 Collection, which envisions an unlimited future where different inspirations come together to form a collage of aesthetic influences and currents: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.
Napapijri’s SS19 Campaign will launch today in the brand’s retail stores & online.
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