The British Fashion Council (BFC) partnered with Seoul Fashion Week with a shared mission to support the business objectives of their respective emerging designers by showcasing them directly to an extended audience of buyers, media and consumers in their respective markets and the international regions they are the gateway to.
The partnership builds on a program launched last year when Seoul Fashion Week were able to fund the London debut of Korean menswear designers Blindness at London Fashion Week Men’s June 2018 and PUSHBUTTON to show their SS19 collection at London Fashion Week September 2018.
“I am deeply honoured to show in London as part of the prestigious LONDON Fashion Week and to be the first designer to take part in the SFW x LFW exchange programme. British designers Hussein Chalayan and Alexander McQueen have been my heroes and ever since I was young I have always looked to the city as the most creative and innovative fashion capital.” – Hyun-min Han, Creative Director, Münn
“London and Seoul Fashion Weeks share the same values of creativity and innovation; this is why we are delighted to partner on this exchange program and look forward to working with the team to welcoming more Korean brands on the London schedule.” – Caroline Rush, Chief Executive, British Fashion Council
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