The brand is instantly recognisable through its DNA and is noticeable from the fits and volumes. SS20 portrays Michiko’s brand emerging into a slightly more versed mind-set with products that
appear softer and less adventuresome than may be expected. A veteran of the London fashion industry, Michiko’s collections have previously sought inspiration and references from the most irreverent and the unusual. Decades of inspiration have led to decades of success.
Michiko’s collections have used fabrics and storytelling to raise questions about identity, distribution of power and various social and cultural discourses. In a world where content is developed and discarded faster than ever, there is a thin line between inspiration and imitation. As a reaction to this, Michiko’s only inspiration is the evolution of her brand and yet this collection unintentionally reflects the overall sentiment of our current culture.
Images thanks to Marco Torri
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