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Merrill + Forbes Autumn/Winter 2017

Words by Marvin Maddix



For its fourth collection Merrill+Forbes present their Autumn/Winter 2017 collection in the forms of a look book. All inspired by the concept of Golden Ratio.

“In the golden ratio, a + b is to a as a is to b.The Golden ratio is the number found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part. In equation form: a/b = (a+b)/a = 1.6180339887498948420”

In its Autumn/Winter 2017 Collection, Merrill+Forbes explores the concept of Golden Ratio. It examines how humans perceive balance and perfection in nature, design, and art, where the universal ratio becomes a source of creative inspiration.

Mathematical proportions are focused onto the collection and add utility to each garment. There is a balance in colors, use of mix media fabrics and in the positioning of the utility pockets. The Balance Quilt Coat is an example of the proportions used in fabrics.


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