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Meet new Australian premium men’s skincare brand LQD

 

The FGUK came across LQD on the debut at London Fashion Week Men’s back in June. The brand presented us with their new skin care range and we have nothing but praise. Not just because of the brands thought about aesthetic but Australian Label LQD is a menswear brand targeted at the more metrosexual male.

Established in 2012, Co-founder Glebatsas is a former investment banker whose near- deadly brush with meningococcal meningitis in 2008 resulted in a passionate pursuit of work/life balance. Lqd is a reflection of this goal; a brand that tells it like it is and educates men about skincare, with integrity and authenticity.

“Great skin is as much about what you put into your body as what you put on your skin. The key to looking the best you can is eating a healthy diet, drinking lots of water, exercising regularly and using good quality skincare products.” says Co-founder McDonough.

The skin care label offers body washes, face washes. face scrubs, eye hydrate and our favourite Eye restore.

The label is available exclusively at Harrods in London and Online.

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