Introducing New Emerging Florence-Italy based label DESCRUDES founded by mechanical engineering student Leonardo Vecci who is set to showcase Spring/Summer 2019 of his new label during the 94th edition of Pitti Uomo at Galleria Poggiali.
Images shot by Irene Montini and assisted by Rocco Gurrieri in an Exclusive for FGUK Magazine
The concept of the brand originates from the passion for innovation and the deconstruction of elements throughout the study of punk and African American cultures. The goal is to generate an artistic niche group as the ultimate client, providing it the opportunity to wear unique hand-crafted garments which combine passion, Italian excellent quality, and style in a single nucleus, drifting apart from the standards imposed by a conventional society and from the ordinary aesthetics which surround us every day. This rebellious perception is reflected on each and every garment with a scientific approach, especially through the study of the dynamical interaction of balancing elements in complex systems, which are dominated by chaos, as our society.
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