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Louis Gabriel Nouchi Winter 2018 Campaign

LGN Louis-Gabriel Nouchi unveils their first campaign for Winter 18-19 shot by Nagib Chtaib and art directed by Adrien Simon Poznanski.

For this campaign, LGN Louis-Gabriel Nouchi highlights the importance of the sensual poetry of clothing with its signature precepts: wear as a form of ennoblement, customizable or reversible pieces, and tailoring as a second skin. In an ambiance of melancholy, skin becomes an integral part of our apparel.

The aesthetic here closely echoes its reference films of the 1990’s, illustrating to us expectancy, the cold aura of modern computing in conflict with the sensual demeanor of the model Eliott Margueron.

This series, produced in close collaboration with photographer Nagib Chtaib, with whom the label has partnered with before, lingers in this sustained reflection on the private and the public, the role of the observer before an image and the place of man in the contemporary urban milieu.

 

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