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Kanye West and Solange front the New #Exactitudes Helmut Lang Campaign

Helmut Lang has partnered with Ari Versluis and Ellie Uyttenbroek for a new Exactitudes campaign, an ongoing photographic project designed to document underground subcultures and global communities.

Fronting the campaign are musicians Kanye West and Solange Knowles, as Kanye can be seen wearing a hooded parka, slashed elbow sweater, and jeans. Solange is then highlighted in the Tom of England T-shirt and Helmut Lang by Shayne Oliver shorts.


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