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JORDANLUCA Autumn/Winter 18/19

Emerging Italian label JORDANLUCA unveiled its Autumnal 2018 collection in the forms of a lookbook.

“JORDAN BOWEN AND LUCA MARCHETTO’S EPONYMOUS BRAND CHALLENGES THE ESTABLISHED NORMS OF CONTEMPORARY MENSWEAR.

MERGING ITALIAN HERITAGE WITH THE RAW INTENSITY OF LONDON, JORDANLUCA CLASH CULTURES, BLURRING THE SARTORIAL LINES BETWEEN WORK AND PLEASURE. NEUROTIC RESEARCH, METICULOUS DESIGN, AND OBSESSION WITH FINISH UNDERPIN THEIR WORK, CREATING A NEW AESTHETIC VOCABULARY FOR A DYNAMIC GENERATION THAT DOESN’T WANT TO PLAY SAFE.”

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