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Introducing AVALE Studios

British born label AVALE Studios Founded in Luton in 2013 presents us their new collection in the forms of a lookbook, titled “Cold City” shot by Jay Russell.

AVALE had a sole focus on creating a cut & sew products. Over time, the brand has slowly evolved into one which utilizes both Aaron’s technical ability and focuses on essential design.

Influenced by the bold graphics found in Japanese streetwear, this latest offering from AVALE is fundamentally inspired by the lack of opportunities in Aaron’s hometown. ‘Cold City’ represents the confusion surrounding the choices between a 9-5, pursuing entrepreneurship or giving up. The 13-piece collection offers a range of British-made items accompanied by the strong graphics that are well known to long-term followers of AVALE.


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