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In Conversation with HAERVAERK

Danish fashion label Hærværk presented their Autumn/Winter 2018 collection during Copenhagen Fashion Week. This season we got up close and personal with designer Niels Guntoft Hansen, just after laying down his dirt runway. Words thanks to Jazz Brown. 

Read the full interview below.

 

So getting in contact with HAERVAERK we were a little confused when “Buster” replied and wanted to get to the bottom of who is buster?

Buster is one of the characters in the cartoon gang, so we thought it would be fun to use Buster as our nickname. Sometimes it’s me, sometimes it’s my partner, but we are HAERVAERK.

So I’ve just overheard you saying you’ve been digging dirt, are you for real?

I’m not joking since 8 am this morning, We don’t have any employees, we gotta do it all ourselves.

Marking this as the 4th show, which collection do you feel really spoke to you as a designer?        

The first show was my graduation collection and really was a test, the second show was last year, during my time working in Italy for Diesel. Last summer I decided to start the company on my return to Copenhagen and see what we can make out of it.

What keeps you inspired, what is it you’d like to be doing 10 years from now?

I want to create a product, be apart of the street scene but deliver limited edition pieces. I’m not looking to sell out too fast, I want to continue to work with patterns and fabrics. The list is endless.

Is there a favourite fabric or pattern you always go back to?

Well I prefer our own fabrics, we have developed two signature fabrics one which feels more rustic and has been heat pressed with a more cracked texture, then we have the rubber fabric we call “Asphalt” inspired by the Wet Danish streets.  

Who do you admire in the fashion industry?

I admire whoever manages to create a signature and stick with it. I don’t have endless amounts of money and I am not a huge consumer of fashion, Henrik Vibskov is amazing, he’s been able to keep his identity and deliver for more than a decade. And of course, Raf Simons.

Describe your brand in three words?

Young, Naïve, Colourful.

You’ve said once in an interview if you weren’t a designer you’d be a musician, what kind of music would you make?

I used to be in a grunge band, so Rock and Roll, I’m open to all sounds but I play the guitar so I have a big love of originally played sounds.

Is there anything people don’t know about you?

No, not really, I don’t think it’s about me, It’s bigger than me, Its about the brand and clothes I deliver, I want to come into the fashion industry and let it be more than editorial and things I post on Instagram.

Quick Fire round:

Book or film?

Film

Beer or Wine?

Wine

Dogs or Cats?

Neither, I’m not a big animal lover.

Follow Hærværk and See the full Autumn Collection Here 

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