Fashion Revolution Belgium unveils a new campaign to reduce consumer usage and raise awareness of shopping responsibly.

According to a recent UK survey, 40% of clothing bought online is sent back to the retailer (*). A relatively new trend so profound, it recently pushed European clothing chain Zalando into the red, making them question the ‘free return’ policy. However, with more and more retailers adopting similar policies to stay competitive on the market, change is unlikely to come soon.

Along with the Film, Fashion Revolution Belguim unveil 4 ways to minimise your environmental impact. Watch Film Below and see how you can make a difference.

4 WAYS ON HOW YOU CAN
MINIMISE YOUR IMPACT

• First step is obviously to reduce consumption. « Buy less, choose well, make it last » has never been more relevant according to Vivienne Westwood, especially knowing that extending the life of a piece of clothing with 9months monthswould reduce carbon, waste and water footprints by approximately 20-30% each! (source Fashion Revolution)

• Then if what you are looking for can only be found online, be sure it’s really what you want and that the size will fit. Check out reviews on the internet on the brand’s sizes. Even better, try something similar in stores to make sure your order will be the right one.

• Always select the grouped package if you are ordering several items. Even if this means waiting a little bit longer for your order to arrive, it could avoid unnecessary van journeys for different deliveries as the various products become available separately..

• Try not to return. If you really do not like your order or the size doesn’t fit, why not give it to a friend or relative or sell it as a second-handitem ?Saves CO2 and will definitely make someone happy!

Production thanks to Fledge.tv