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Hi-Tec unveils FW18 ‘Worst Days of Our Lives’ Lookbook

British brand Hi-Tec present a candid portrayal of who they are and where they’ve come from for AW18 with their campaign entitled ’The Worst Days of our Lives’ the brand draws on parallels on the social outcasts of school days – kids that didn’t have the popularity then, are now today’s models and influencers.

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