Earlier this year it was announced that Hedi Slimane would be succeeding Phoebe Philo as the creative director of Céline, and Slimane in true traditional style has opted for a revamp of name and branding.
Whilst it isn’t a huge change, a loss of the accented “é” and a change of typeface it has seemed to send the internet into a world spin, but we just can’t seem to understand why? This wouldn’t be the first time Slimane has joined at the helm of a label and looked at rebranding. Ahead of rejoining Yves Saint Laurent, we saw the French house drop its “Yves” back in 2012 and it’s now the time @ Celine.
The brand will look at collection campaigns being branded as CELINE whilst apparel and packaging will revert back to its 60’s style “Celine Paris”
LE NOUVEAU LOGO S'INSPIRE DIRECTEMENT DE CELUI, HISTORIQUE, DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀ LA TYPOGRAPHIE EST MODERNISTE, DATANT DES ANNÉES 30. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ACCENT SUR LE "E" DISPARAIT PAR SOUCI DE RÉDUCTION ET DE PURETÉ, A L'INSTAR DES COLLECTIONS DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ESPACEMENT ENTRE LES LETTRES A AUSSI ÉTÉ ÉQUILIBRÉ, LES LETTRES RAPPROCHÉES. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" TRÈS PRESENTE HISTORIQUEMENT, REVIENT DE MANIÈRE INSTITUTIONNELLE SUR LE NOUVEAU CONCEPT PACKAGING ET SUR LES GRIFFES DES NOUVELLES COLLECTIONS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" NE FIGURERA PAS SUR LES CAMPAGNES PUBLICITAIRES INTITULÉES "CELINE". ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE
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