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GQ China Presents: Private Policy Spring/Summer 2019

Since 2012, 智族 GQ has been using internal sources to find and collaborate with local designers and promote them globally through ‘GQ China presents’ at London Fashion Week Men’s. The impressive roster of designers that have been supported by include, Xander Zhou, Kay Kwok, Sankuanz, Sean Suen, Ximon Lee and Pronounce. For SS19, 智族 GQ presents remarkable brands STAFFONLY and Private Policy for their London Fashion Week Men’s debuts.

The Asian population that has travelled, studied, and lived in western countries has grown exponentially. A new generation of Asians who embrace both eastern and western cultures has risen, but the representation in western media of the variety of Asian culture has not changed. Different from their predecessors, who felt pressured into western assimilation, this new Asian generation is exhibiting their Asian culture proudly in unique ways.

As young Asian immigrants themselves, PRIVATE POLICY designers blended studies of western subcultures, such as Punk, Hip-Hop, BDSM, and Grunge, with their heritage roots: mixing Mandarin buttons with a deconstructed bomber jacket, punk plaids with the traditional Haori jacket. Along with mega collaborations with global Asian communities, they will showcase “hidden details” of Asia, which were overlooked or uncared for— due to a brutally simplistic stereotype that was good enough to satisfy western expectations. It is time for the rebellious to break the “looking glass” and show you the REAL Asians!

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