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FILIPPA K Introduces FK JEANS to Celebrate 25 Years

To celebrate 25 years in fashion, Filippa K is introducing FK JEANS: a new contemporary denim collection inspired by the brand’s 90s roots and Swedish heritage. The October 31st relaunch focuses on classic details and comfortable pieces for the modern wardrobe.

Using the experience of developing comfortable denim for a quarter of a century, this collection focuses on ease of movement and classic design. On FK JEANS, Founder and Creative Director, Filippa Knutsson, commented: “What I can add to the world of jeans is a feminine perspective; the denim industry is driven mainly by men. I wanted to make jeans that are friendly to women, and the collection is a representation of why we started Filippa K in the beginning: the philosophy of simplifying people’s everyday lives by making the choice of ‘how to dress’ or ‘what to wear’ less complicated.

FK JEANS will be available in selected stores and online November 1st 2018.

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