DANIEL w. FLETCHER unveiled their Autumn/Winter 2018 collection during London Fashion Week Men’s in the form of a lookbook shot by Daniel James and styled by Ben Schofield.
This season, the AW18 inspiration is set against the muddled 1980s – a time where pinstripe suits and shirts were juxtaposed against the subversive red tracksuits and slicked back hair of the rebellious youth of the time. This sense of unruly play is mirrored in the sturdy wooden forms and expressive painterly backdrop that create the season’s set; a collaboration between artists Fenella Brereton & Abigail Fletcher – and paintings by the designer himself. These paintings are writ large on canvases leaning against the wall, also seen rendered in collection prints on silk shirts and jersey.
This collection is about leisure and freedom in its own way; through craft, through expression, through diversity. AW18 doesn’t scream, it’s quiet, it’s considered and it’s right. At a time where the world feels uncertain, DANIEL w. FLETCHER is looking to tradition for guidance, and in doing so creating something new and dictating his own future.
Follow us on: