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Boyhood Glows In The Dark for New Campaign

Parisian label Boyhood proposes an exclusive re-edition of its iconic “Box Logo” hoodie in limited quantities.

The significant novelty of this capsule is the phosphorescence of the Box Logo. The drops include a series of 4 new different colourways and 3 new beanies that comes right on time for the arrival of the winter. For this campaign, Boyhood stays true to its DNA and captures the Parisian youth spirit, taking place at night in one of the numerous capital’s parks, lensed by photographer Mia Dabrowski.

The pieces are already available on Online, at Citadium , and on Oni Store. 


Make-up : Alisonn Fetouaki
Assistant : Noémie Duhoux
Models : Loic, William, Teo & Simon

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