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BLOOD BROTHER debut Autumn/Winter 2018 at London Fashion Week Mens

Blood Brother unveiled their Fall/Winter 2018 collection During London Fashion Week Men’s.

For AW18 Blood Brother takes a look at the Instant Win, Instant Lifestyle promised to us by the omnipotent force that is Camelot & The National Lottery. Who hasn’t dreamt of having that winning ticket? Pinning your hopes on those 7 simple yet elusive numbers…
after all, IT COULD BE YOU.

Reflecting the ‘loaded expectancy’ of the current generation, the lottery provides a get-rich-quick escape plan in an era defined by instant gratification. Exploring the theme of quick wins and ‘loadsamoney’, Blood Brother looks at the sinister side of immediate excess. The vulgarity and overindulgence that comes with a huge windfall, blowing it all on monogrammed swimming pools, souped-up custom motorbikes, and a helipad.

Blood Brother continues their line of accessories, updating the popular crossbody bag with drawstring pouch detailing and adding larger sizes of ‘stash-cash’ kit bags. Scarves, hats, and socks are all reimagined for the season in sulfur yellows and knitted golds.

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