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Bloke Spring/Summer 2019 Lookbook

Lagos, Nigeria based label BLOKE unveiled its Summer 2019 offering in the forms of a lookbook and film shot by Robert Matuluko and Babajide Osho.

BLOKE  “ABOUT NOTHING” collection is an exploration of the idea that ‘Nothing is “Nothing”. That the word ‘nothing’ itself means something. Consequentially, ‘Nothing’ can’t be perceived as either black or white; there are grey matters in between.

Using the BLOKE ethos as a lens to view the Avant-Garde art movement Dada ( an art movement based on irrationality and negation of the accepted laws of beauty). I’m assuming that referring to ‘something’ as ‘nothing’ is ‘something’ because mentally you connect to an absence of an idea or object which is absent. Making absence a relevant substance.

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