Billionaire Boys Club EU unveiled their Spring offering in the forms of a Lookbook.
For the Spring 18 season, Billionaire Boys Club EU taps into the feelings of a new generation of thinkers and social activists, taking inspiration from their 60’s predecessors and counter-culture leaders.
The SS18 collection plays on a theme of past generations, who much like the youth of today, demanded cultural and social change by rejecting the conformist values of a Cold War America. Throughout the 60’s curious youth were making the pilgrimage West to “Turn on, tune in and drop out”, with psychedelic groups forming in every major city and music both popular and sub-culturally boomed.
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