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BERSHKA 24/7 BLING: XMAS Collection

Who says too much bling is a bad thing? No one! As the party season approaches it’s never been more important to make sure your style is big on sparkle and shine. To celebrate, Bershka presents a collection of party pieces that snap, crackle and pop, and that is guaranteed to rock around the clock. Where better to stage the 24/7 Bling campaign? In the city that never sleeps, of course.

The campaign proves that this season’s key party looks work for whenever, doing whatever – all you need is your group of friends to keep you company. Shot in downtown Manhattan, it features a group of friends all dressed up in different locations and situations: waiting in line for pre-party takeout, striking a pose in the bathroom, stealing the scene while crossing the street, and just hanging out on a night out. We go from day to night, showing that our collection works for both.

Pops of color, such as neon green, electric blue, and fuchsia pink, cut through high-gloss black separates. Silver and purple make a perfect pairing, with sequins, strappy sandals, utilitarian boots, and statement crystal earrings all in the mix. Black is definitely back for the party season, in dresses and separates that work from downtown to uptown.

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