Ben Sherman unveiled a collection in collaboration with House of Holland for Autumn/Winter 2018 during London Fashion Week Men’s.
AW18 explores industrious British northern towns of the 1970’s at a time when living for the weekend was truly a way of life. This season we draw inspiration from Northern Soul, an iconic subculture made cool by the rare imported soul 45’s and the British youth that gave their all when dancing to them. Every weekend “night-owls” would be drawn to Northern Soul clubs to dance till daylight. A passionate exploit fueled by their deep love of the distinctive signature two-step dance moves and an uplifting soundtrack curated by devoted record collectors.
The collection see Benn Sherman reinterpret the parquet floor patterns through an autumnal colour palette with modern yarns. In keeping with the classic mod DNA, there are many sartorial standouts, this season the collection also has a playful tone with slogans that cleverly illustrate the double meanings of the revered scene such as a striking pictorial owl knitted sweater and quirky all over owl prints.
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