Continuing to explore and moving forward that which entails contemporary living, Études is excited to present their newest collaboration with the multinational activewear brand Adidas.
Part of the Consortium project which commissions young brands to develop their visionary ideas, Études implements their progressive feel for aesthetics and creates an individual design of the high-performance running shoe UltraBOOST. Alongside adidas’ exclusive technologies for the shoe model, Études brings in their distinctive elements; namely their color blue, the recurring theme of European stars, and a pattern of the brand’s capital É that discreetly reappears in a patchwork of different weaving techniques.
Accompanying the UltraBOOST, a pack-away rain coat was additionally designed—once again echoing the functional and minimal. The joint undertaking of Études and adidas brings into life a product that harmoniously consolidates technology and fashion, showing us how the presence of design is always there within the future, and how the unification of two separate identities can create one of its very own.
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