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“100% SUCCESS CLUB”: MARTIN ASBJØRN SS19

MARTIN ASBJØRN unveiled the Spring/Summer 2019 offering during Copenhagen Fashion Week, under the name “100% SUCCESS CLUB ”.

Revisiting his tailoring roots, Asbjørn looks beyond streetwear and yet again blurs the lines between tailoring and sportswear – finding that sweet spot between formal and casual.

Blending nostalgia with present day and proposing a 21st century take on eighties menswear, Asbjørn looked to the style icons of the decade for inspiration. The unwavering confidence of the Wall Street banker, the aloof charm of the men of the French Riviera, even the Football Casuals and terracewear’s bold hues and geometric patterns.

“Neither streetwear nor straight-up luxury, I wanted the collection to scream confidence” explains Asbjørn.

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