Gucci casts an All-Black Campaign For Pre-Fall 2017.

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Words by Marvin Maddix



Referencing the spirit of England’s underground Northern Soul movement from the 60s, Gucci unveiled its Pre-Fall 2017 campaign with an all-black cast. Photograohed by Glen Luchford with styling by Alessandro Michele.

“Dance is an important part of this story and consequently the casting reflects this. However, it is also the case that [Gucci designer] Alessandro Michele has always celebrated diversity in all of its forms in his approach to his work,” a Gucci spokesperson tells Business of Fashion.

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